Five practical lessons for responsive design

Also available in: Nederlands

As it is becoming increasingly important for companies for their website to work properly on smartphones, tablets and desktop computers, the demand for responsive design is also increasing. It’s no different at UNITiD. We are involved in a number of responsive design projects and today I’d like to share with you some of my personal experiences in the form of a few practical lessons.

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25 November 2013 |

Advertising-First Responsive Design

Also available in: Nederlands

At UNITiD we have gained quite a bit of experience creating responsive designs for websites and we developed methods to tackle large-scale responsive sites effectively along the way. We’ve done this for municipalities, banks and other companies who do not depend on advertising on their website.
Recently though, we have started work for a commercial client, for who selling advertising on their website is a vital part of the website. We took on the opportunity to tackle this issue as well; how do you deal with fixed advertising formats on a website with variable views.

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11 October 2013 |

We congratulate Philips on winning the “red dot: best of the best”!

Also available in: Nederlands

Philips has won a staggering amount of 22 red dot awards this year but the Wake-up Light was awarded the most prestigious one, the red dot best of the best.

The lamp is available in three models. The most advanced model can easily be controlled with your iPhone or iPod. And you guessed it; we were responsible for the interface design of the controller application and we’re of course very proud of the end result.

The Philips Wake-up Light has been gradually waking people since 2006 using natural light and sound. This year the product has received a significant update. A new organic form, an innovative user interface and a high-end finishing.

The design team at Philips was inspired by the sun when they redesigned the previous lamp-shaped Wake-Up Light. The new lamp is more round, smaller and will will take up less space on your nightstand with it’s smaller footprint. In addition to the new elegant design the light has been giving a lot of attention as well. The lamp simulates the color of the rising sun. Gradually the light changes from a soft morning red  to a warm bright daytime yellow. The unique combination of light, colour and sound will wake you in a natural way, preparing you for the upcoming day.

The sunrise can easily be fine-tuned on your iPhone. As is the sunset for when you go to sleep.

Ivo De Mas, Senior Consumer Marketing Manager Wake-Up Light:

“I am delighted that we have created a winning product that offers our customers an excellent experience, through both its functional benefits and its outstanding design.” The Wake-up Light also won an iF product design award 2013 and Recognition Good Industrial Design (GIO) 2012.

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10 April 2013 |